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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Buyer

Buyer

Mario is amazing! He was super patient with us and available whenever we wanted to see properties in the area. When it came time to make an offer, he had our back the entire time. As first time home buyers, it is a very nerve-r...
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Seller

Seller

A friend of mine recommended Mario DeSanti when I started looking for a realtor in the Santa Cruz area. I’m so glad that he did. Mario and the Room Team did a fantastic job. Mario personally handled our communication and was al...
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Melissa P.

Melissa P.

We had the incredible fortune of stumbling across Mario while habitually attending open houses in the Boulder Creek area of Santa Cruz County about six months before we finally purchased our home. Initially, we were working wit...
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Farhad S.

Farhad S.

Mario is a perfect example of what you want to see and hope to see in an agent. He helped us with our listing twice and patiently worked through the process with us. He took care of everything specially that our house was a ren...
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Sirrya N.

Sirrya N.

Could not have asked for a better experience. Mario is a hustler and met our needs before we could even identify them. He negotiated masterfully with the selling agent and got us into our perfect home within 2 weeks of meeting ...
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Forbes W.

Forbes W.

Mario was a really great guy to work with in our home search. His extensive knowledge of the area and commitment to his client was fantastic, couldn’t ask for a better agent to work with.
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Buyer

Buyer

Mario is the best! We sold our old home and bought a new one simultaneously and we could not have survived the process without his amazing guidance and positivity. He works tirelessly and is always available for any questions, ...
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Buyer

Buyer

Mario is a joy to work with! If you're looking for someone reliable, extremely responsive, attentive, and super easy to work with, Mario is your guy. He has a great positive attitude and his passion for helping people shines th...
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Ryan M.

Ryan M.

Mario is one of those agents that you stick with for life. He’s outgoing, trustworthy, and makes you feel comfortable throughout the home buying process! I can’t thank him enough for being so open and keeping our priorities in ...
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Chezanne

Chezanne

Mario helped my husband and I sell our home last year. It was actually a difficult time of year to sell, but he was so dedicated, and his determination got us through! He was always going above and beyond, doing everything poss...
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Collaborative Solutions Designed Around You

With a deep understanding of the Santa Cruz market and a commitment to personalized service, I provide a collaborative approach designed to empower buyers and sellers alike. From the initial consultation to closing day, every step is a shared journey towards success.

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